In an effort to show Chinatown citizens who left—along with those
who remain—that they are not forgotten, the Chinatown BID is
collaborating with Schneps Media on a new initiative called, “Have you
Eaten Yet?” This Chinese term is a way in which people show each other
they care. With food being in short supply since the pandemic, Chen
believes by asking if a neighbor has eaten is the perfect way to show
residents that they are still highly regarded, and to inspire them to
help one another.
During February, to coincide with the Lunar New Year, banners
asking New Yorkers “Have you eaten yet?” will be erected around the area
from lampposts and local buildings. In addition to this campaign, a
contest will be held by both Schneps Media and the Chinatown BID,
requesting New Yorkers submit words of inspiration and hope that they
can then paste onto shuttered businesses until they return.